Elon Musk, the world’s second richest person and recently became the new owner of Twitter, finally officially announced the appointment of Linda Yaccarino as the new CEO. Musk informed about this by tweeting late Friday evening according to Indian time. This announcement did not surprise anyone, because there were already speculations about Linda’s name.
‘Twitter’ synonymous with turmoil
According to Linda Yacarino’s LinkedIn profile, she was currently working with NBC Universal. Now he is going to have a much bigger responsibility than before. Twitter has been in a state of turmoil since the acquisition by Elon Musk. Everyone is surprised by the changes one after the other and the decisions being reversed. In such a situation, analysts are assuming that Linda Yacarino’s post of CEO in Twitter is going to prove to be no less than an ordeal for her.
may not get such freedom
However, according to Elon Musk, Linda will still work mainly on business operations, while Elon Musk himself will be responsible for product design and new technology. It is being taken to mean that even though Linda is being made the boss of Twitter, Elon Musk is always going to stand above her as the boss. In simple words, till now all the CEOs of Twitter have been getting the freedom to work, Linda might not get it.
superboss over ceo
Linda is becoming the seventh CEO of Twitter. She will replace Elon Musk, who became CEO last year after buying Twitter. Earlier, Jack Dorsey, Evan Williams, Dick Costolo and Parag Agarwal have held the post of CEO of Twitter. Whoever has been the CEO of Twitter before this, it has been more or less a situation with everyone that there has been no super boss above them.
It’s very difficult…
Linda will also have the responsibility of cleaning up the ‘mess’ spread on Twitter. ‘Twitter Blue’ is the biggest change after the arrival of Elon Musk. Policies regarding this have also changed many times. In the current situation, many times mischievous elements are buying blue ticks by creating an account in the name of a big company or celebrity, and tweeting indiscriminately. How to fix this and maintain Elon Musk’s dream change will be a difficult balancing act.
the most difficult task
Ever since Elon Musk came to Twitter, he is constantly trying to reduce costs and make the company profitable. For this, massive layoffs have been done in Twitter. The company has also taken several other measures to reduce the burden. However, the company has suffered a setback on its biggest source of income. Due to the ambiguity regarding the rules, many advertisers have distanced themselves from Twitter. Linda will also face the challenge of bringing back old advertisers, adding new ones and making the company profitable while keeping costs down.
Challenges are telling by themselves
According to an NCRT report, Linda was currently getting a salary of $ 4 million annually. At the same time, in the era of Twitter before Elon Musk, Parag Aggarwal was being given a salary of $ 30 million annually. According to this, Linda’s salary can increase manifold in one stroke. However, there are speculations that Linda’s salary is going to be less than that of Parag. However, nothing has been officially said about the salary, but the challenges have already announced themselves.
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