Alan’s Bugles in India: Another big brand of the world is going to enter the Indian snack market. One of the world’s biggest brands, Alan’s Bugles in India, Indians will soon be able to enjoy it. Reliance Consumer Products Limited has partnered with General Mills to launch Allen’s Bugles in India. Both the companies have given information about this partnership. It is worth mentioning that Allen’s Bugles is one of the world’s famous snack brands, which is very much liked in America, Britain, Europe and Gulf countries for the last 50 years.
The company gave an official statement
To enter the Indian market, Generals Mills has partnered with Reliance Consumer Products Limited (RCPL), a major company in the country’s FMCG sector. Seshadri Savalgi, Finance Director, General Mills India said in a statement that Bugles which is an internationally known brand is now entering the Indian market. Now people in India will also be able to enjoy corn chips. He said that there is a big market for snack products in India. In such a situation, we are coming down with the intention of our active participation in the market.
Many options will be available at affordable prices
During the launch of Allens Bugles, RCPL spokesperson said that the company aims to provide healthy and tasty snacking options to Indians at an affordable price. The company is launching Original (Salted), Tomato and Cheese flavored snacks in the Indian market at an affordable price of Rs.10 only. The aim of the company behind launching the snack at affordable prices is to make it accessible to a large section of the country.
Product will be launched in Kerala
The partnership with Generals Mills India and the launch of Allens Bugles will further strengthen the FMCG portfolio of Reliance Consumer Products. This snack will be launched first in Kerala. After this, gradually the product will be launched all over India.
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