The craze of social media is tremendous all over the world. You can guess this from the fact that more than 60 percent of the total population of the world is active on social media. This has been disclosed by digital advisory firm Kepios in its latest report. It has also been told that on an annual basis, an increase of 3.7 percent has been recorded in it.
5.19 billion people are using social media
According to the report, about five billion people are active on social media. According to the news of IANS, the number of social network users (social media users in the world) is approaching 5.19 billion or 64.5 percent of the world’s population. In this, a figure has also come out that in East and Central Africa, only one user in 11 uses social media, while in India one out of three people use social media.
people spending more time
It has also been said in the report of digital advisory firm Capios that people are spending more time on social media than before. It has increased by two minutes every day to two hours 26 minutes. Brazilians spend an average of three hours and 49 minutes on social media every day, while the Japanese spend less than an hour.
These are the preferred social media platforms
The report states, the average social media user is on seven platforms. Along with WhatsApp, Instagram and Facebook, Meta has three favorite apps. Apart from this, WeChat, TikTok and its local version Douyin are the three most popular apps in China. According to the report, the top social media platforms are catered to by Twitter, Messenger and Telegram. US Precise Advertiser reports that despite the strong popularity of Kids TikTok, nearly 9 out of 10 children in the US under the age of 12 access content on YouTube, while 4 out of 10 access content for TikTok.
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